We fill your booking calendar with zero fixed marketing costs
You only pay for completed bookings made through your own sales channel. No monthly fee, no setup fee, no minimum billing.
Not happy with what your marketing delivers?
Marketing billed by the month is always a gamble: your agency invoices for its time whether or not that time brings in a single sale. Then again, do no marketing at all and there are no results to wait for either.
At Provilia, we make it simple: we take responsibility for the results of the marketing we do for your business.
You pay us nothing until your till starts ringing, because we only invoice for completed sales.
The invoice ignores your results
Results-based marketing is a good fit if your business
- wins most of its customers online
- has no in-house marketing expertise – and finding the right partner feels hard
- has been let down by previous marketing partners
- needs a more predictable cost per customer.
Provilia gives you a completely risk-free way to win customers online. As our client, you pay us – two senior digital marketers – only for completed sales. In other words, we get paid when we succeed.
What do you actually get?
We make sure your online booking calendar fills up.
Years of experience mean we know what’s worth doing in digital marketing – and why – so you can safely leave the day-to-day in our hands. We always run major decisions and plans past you first.
Commission-based billing keeps us focused on the work that drives results, delivered to a high standard and true to your brand.
Working with us is frictionless, because that’s in everyone’s interest.
We cover the full range of marketing channels and tactics
A website that sells
- Website updates or a full rebuild: both the technical and the content side
Paid advertising for visibility and fast results
- Google Ads: Search, Display and YouTube, Demand Gen and Performance Max – plus Shopping and app campaigns when needed
- Microsoft Ads: Search, Display, video and Shopping campaigns
- Social: Meta and TikTok
- AI advertising: currently ChatGPT Ads, with more channels as they launch in Finland
Organic visibility that builds awareness and traffic
- Search engine optimisation: technical and content
- AI search visibility: technical and content
- Google Business Profile and map visibility
- Organic social on your own channels, built on your website content
Measurement that guides the work
- Google Analytics 4 and Tag Manager, Google Search Console, Bing Webmaster Tools
- Meta, ChatGPT and Google Ads pixels
- Conversion tracking in your booking system
Reporting that keeps things transparent
- Monthly reporting
You pay the media budget straight to the ad platforms
Paid advertising done right brings your business more results – and faster.
We run paid campaigns for our clients across several channels, so at the start we’ll also agree a minimum media budget with you. We handle the expert allocation and management of that budget; all you do is pay the agreed amount directly to the ad platform – Google, Meta or TikTok, for example.
Your media budget never passes through our hands, and it’s never spent on anything other than growing your visibility, traffic and sales.
How much is Provilia’s fee?
We agree the commission percentage with each client individually, because so many factors come into play. So if you’re interested, the first step is a 30-minute meeting with us.
Either way, our fee only ever comes from completed sales – and naturally, nobody earns anything from cancelled bookings.
How would you rather pay?
Provilia’s commission model
- You only pay for completed bookings made through your own channel
- The agreed commission is calculated on the price excluding VAT
- The baseline and metrics are agreed case by case
- No setup fee, package fees or minimum billing
- Performance clause: if the results don’t come, you can walk away at no cost
Traditional monthly retainer
- Monthly billing starts on day one
- The invoice is always the same – results or no results
- Price €5,000/month + VAT
Who’s behind Provilia?
Provilia is a joint pilot by two senior digital marketers who each run their own business – and who want to push the Finnish marketing industry to deliver better results for its clients. We don’t bill for pointless work, and we handle every stage ourselves.
With Provilia, you get over 20 years of marketing experience in a completely risk-free package.

Jani Alakurtti
Jani is a hands-on digital marketing specialist who thrives on beating the targets of micro, small, mid-sized and listed companies, in Finland and abroad.
Jani has deep expertise across paid advertising channels, and the clients he currently manages have combined annual media budgets of well over two million euros. He also makes light work of the technical side of websites, SEO, GEO, measurement and reporting.
Jani has worked with clients in a wide range of industries, so travel and healthcare marketing, for example, are familiar ground.

Kaisa Sirén
Kaisa is a strategist and seasoned content marketing specialist, forged in the demanding conversations of growth marketing.
She has done hands-on digital marketing for countless SMEs and listed companies, challenged and coached many CEOs, sales and marketing directors towards more profitable digital marketing, led teams of marketing specialists and written vast amounts of marketing content for her clients.
Kaisa also brings several years of in-house experience as a marketing manager in the travel industry.
Results we’ve delivered
While total quote requests grew, the cost per conversion from Google Ads fell by 60%.
“With Jani, we can trust 150% that everything that matters gets done and that he knows where digital marketing is heading – so we don’t feel much need to worry about it ourselves.”
Revenue grew by 560% in three years.
“All of this marketing development has been done profitably. Jani has helped grow eHautaus’s revenue from €300,000 a year to today’s two million euros.”
Despite a tough construction market, the cost per conversion has halved while the number of leads has grown by 60%.
“I love that we have access to all of Jani’s knowledge and expertise – which is exactly why our conversations cover so much ground.”
Defining buyer personas as the foundation for content helped the company create content that better matches its customers’ needs.
“Kaisa helped me as an entrepreneur understand my customers better and opened up new ways to offer them exactly the service they need.”
Strategic content brought an expert entrepreneur €34,500 in sales from a completely cold audience in a single autumn. Without that content, these customers would never have found the business.
“A company and a person I had never heard of booked a meeting in my calendar on their own, and we closed the deal exactly one week later. People say B2B sales cycles are long. Not true – not if your website, content and testimonials have been done right by an expert. Thank you, Kaisa!”
Frequently asked questions
Why does Provilia offer risk-free marketing – what’s the catch?
There’s no catch in a commission model when you genuinely only pay for completed sales! Your cost of winning customers simply couldn’t be more predictable.
The idea behind Provilia is to challenge the entire marketing industry in Finland: what if we actually focused on delivering results, instead of sending invoices just because an expert spent a day working on something? In a professional’s hands, AI now makes the basics remarkably efficient – and since we see no point in pointless work, we focus only on what matters.
We’ve also both worked in marketing long enough that a commission model is a good way to challenge ourselves and the way we work. We share one goal with you: we want your business to sell significantly more than it does today.
How quickly will we see results? And what if they don’t come?
It all depends on where you’re starting from, of course. At our fastest, we’ve seen the first results come in during the very first days of working together, so we can certainly get things moving in the right direction quickly.
The fact is, though, that some channels and tactics pay off quickly while others take longer – and we work on both time frames. Because our pay depends on concrete results, you can be sure we’ll use a very wide range of tools to get them.
How big a media budget do we need, and who pays for it?
Together we’ll set a minimum monthly media budget so that we can genuinely deliver results for you. The right size depends on things like your industry, your sales and customer service capacity, and the channels we’re likely to use. The ad platforms charge the media budget directly to your company’s card.
The media budget can also be scaled up as we go, whenever that makes sense for your business.
How do we know how many results have come in – and who decides?
We rely on data from your own booking system, so we look at sales based on real figures. Sales from certain customer groups or specific channels can be excluded if needed, for example with discount codes. We agree on this in detail with every client before we start working together.
What is working together like in practice?
We use Trello for project management and communication, and we meet for a one-hour video call every month. In that meeting, we go through upcoming and past work and the results achieved.
Provilia’s experts work and communicate closely with each other to get you the best results.
How long is the contract?
When we start working together, we sign a fixed-term contract of at least 12 months, after which it continues until further notice. If you’d like a longer fixed term, we can lower the commission percentage. The open-ended contract has a notice period of one month.
If you as the client terminate the contract, a compensation fee set out in the contract becomes payable, because the impact and value of the marketing we’ve done for your business continue after the contract ends. The amount is agreed case by case.
We also agree a performance clause with every client that sets a minimum level of results for our partnership. If completed bookings in your own channel don’t exceed that threshold despite our work together, you have the right to terminate the contract with 30 days’ notice and no compensation fee.
Who owns the data and materials created during our partnership?
All the marketing work we do – websites, content, paid and organic visibility data, and the practices proven to work best – belongs to your business. Your business owns everything, whether we work together for one year or five.
Book a meeting or get in touch
Book a 30-min meeting


- We’ll go through your business’s current situation and goals
- Together we’ll see whether the results-based model suits you
- We’ll explain the commission and next steps – no commitment



